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  • Norma Gray

CBD Water: Why Drink It?

A lot of consumers are probably wondering what’s different about CBD water - or why someone would pay an exorbitant amount of money for a bottle of water when capsules or oil are a little less damaging to the wallet.

Overall, the cannabis industry is moving faster than public education and knowledge is able to, and sometimes, answering these questions is a little bit nuanced.

Choosing to take CBD capsules or oil without adequate information as to what CBD actually is or how it can be beneficial is just as silly as drinking CBD water without knowing why it’s different from other CBD products. CBD water has its own benefits the same way using a topical treatment or vaporizing has its own peculiarities.

The main interest in CBD water is that it is exponentially more bioavailable than other forms of CBD. The technology used to manufacture CBD water enables the cannabinoid to be better and faster absorbed by the human body. Depending on what kind of CBD consumer a person is, this could mean a revolutionary new way to consume CBD.

Nanotechnology and bioavailability

The technology that brought us from a hydrophobic cannabinoid to a bottle of CBD water is nanotechnology. Using soundwaves, chemists and engineers have been able to break down CBD clusters into nanoparticles of CBD. This makes CBD much more readily water-soluble, with the need for just very little surfactant (emulsifier).

The overall objective behind turning CBD clusters into tiny little nanoparticles is to increase bioavailability. Such small particles can slip past metabolic processes and pass directly through the blood brain barrier.

Effectively, this means that less of the CBD consumed (considerably less) is lost to metabolic processes compared to when CBD is consumed orally.

For most people consuming CBD in the form of oil or capsules, bioavailability rarely exceeds 20%. So for those who think they are consuming 15mg CBD capsules, the truth is that only about 3mg is making it past all of the metabolic processes and organs of the body. The rest of it is just being thrown out as junk.

The poor bioavailability of oral CBD is probably what leads to mass confusion about dosing CBD. It also creates a whole spectrum of strength and effect for different people. While dosage is a factor, so is the extent to which a dose is absorbed. CBD water has the potential to reach over 90% bioavailability, meaning that a 20mg bottle of CBD water is really 20mg - or marginally less.

This is not going to be wildly important for everyone, but for certain demographics, this will change the way CBD is used.

Different strokes for different folks

So why would you want to drink this all-powerful bottle of CBD water?

Increase bioavailability has implications. It means:

  • More CBD is absorbed by the body

  • It is absorbed faster by the body

  • And the effects of CBD are therefore stronger and faster acting

For the person throwing down a CBD capsule with breakfast for longevity and wellbeing, taking CBD might not be so dramatic. But for those who consume CBD to deal with chronic medical symptoms such as pain, nausea, anxiety or seizures, increased absorption could be life changing. It could mean the difference between waiting 1 hour to experience pain relief or 5 minutes.

Nanotechnology has already been used in pharmaceutical medicine to assist in drug delivery. One of the biggest challenges of medicine in general is getting a drug to go exactly where it needs to go without damaging other parts of the body.

This is hardly the case for CBD, which as far as we know, has very few, if any, ill side effects for organs and the body. That’s not to say that nanoparticles don’t come without risks, because increasing bioavailability also makes reaching toxicity levels much easier. And by the way, modern medicine doesn’t actually think acute CBD toxicity exists (you can’t die from a CBD overdose, although you can experience some uncomfortable symptoms).

Until now, cannabinoid delivery has been investigated hugely, at least on an anecdotal level, with cannabis users curious to try multiple forms of consumption. Naturally, most CBD consumers found their preferred method. The same can be said about other cannabinoids, too. In fact, there doesn’t really exist another drug on earth which has the same versatility as cannabis in terms of consumption methods. It can now be drunk, eaten, inhaled, used topically, inserted rectally or vaginally or applied transdermally.

The idea is to make it widely available in different forms for different people. Mainly because - cannabinoids can do that!

Now there are people all over the world using CBD for different reasons. A person with Crohn’s is taking capsules that bypass the stomach and digest in the intestines.

A person with anxiety is vaporizing it because it acts fast. And another person is treating colon cancer with CBD suppositories. Now we have CBD water, which can be used by athletes or sports people who want to recover quickly after a workout and get hydrated.

Those most likely to benefit from CBD water

Now it’s clear: different strokes for different folks. CBD water is not for everybody, nor was it designed to be. It was created to reach a group of people who can benefit from such high bioavailability. The most likely people to benefit from CBD water are athletes.

They obviously need to stay hydrated, but also are often searching for natural ways of dealing with post-training pain, inflammation and restlessness. Plus, they don’t mind spending a bit of money on their health and training regime.

The second most-likely demographic to benefit from CBD water (or at least the technology used to create it) is those using CBD in a more pharmaceutical fashion.

That’s to say, they want to take an exact dose of CBD. This is a much more reductionistic, modern medicine way of taking CBD - compared to the old herbalist’s way which is to brew up a tea, never really knowing the exact dose.

This is important for medicinal CBD users as sometimes CBD is used as a complementary medicine to other treatments.

Why CBD water is the real deal and not a “scam” or a “trend”

There’s very little information or advice out there for people genuinely curious about CBD water. There is a “mania” surrounding CBD water at the moment, where lots of media are labelling it as a “scam” or a “trend” or simply a way for the cannabis industry to reap some more rewards from consumers.

But this is a pretty naive perspective about something that has been developed using revolutionary technology, not to mention technology that the medical industry also uses in the development of pharmaceutical medicines.

That does not mean that every person should trust every CBD product manufacturer, either. Of course there are companies operating under less than ethical standards and providing a less than premium product. Consumers have to discern and choose wisely - it’s not any different from choosing which doctor you see or whether you’ll buy a new car or not. It’s a decision worth thinking about.

However, CBD water is a real product made using real technology that was pioneered by great thinkers, engineers, chemists and scientists. It is a breakthrough for the cannabis industry even if it doesn’t find a home in every CBD user’s life. It has the potential for real benefits for a lot of people so long as it is used consciously and correctly.